Kapit Bisig Para sa Ilog Pasig

Once again, efforts to rehabilitate the Pasig River are revived through the Kapit Bisig Para sa Ilog Pasig project. Past efforts have failed due to lack of funds, lack of political will from the government, apathy from the residents along the river, and many more. Piso Para sa Pasig, which was chaired by then First Lady Ming Ramos, was one of those ill-fated crusades. This time, I'm positive that the new campaign will work because ABS-CBN Foundation has decided to pitch in. The foundation is now a co-manager of the Pasig River rehabilitation project, thanks to a memorandum signed by Gina Lopez with DENR and other agencies. Everyone knows that Ms. Gina's foundation has successfully reforested the La Mesa watershed. Pasig River's rehabilitation may entail brutal work, but there is hope.

ABS-CBN Foundation has made donating to the Pasig River rehabilitation project easy. All you have to do is type GIVE < space > ILOG on your cellphones and send to 2336 for all networks.

If you have some cellphone load that is about to expire, then you may just use it for this worthy cause. Instead of forwarding trite and corny text messages to your friends, why not send it for Pasig River for a change? There is an estimated 80 million Filipinos now. The project needs 700 million pesos for it to succeed. Just imagine if everyone will send their text messages, then it is not that far in the future when we'll all see fishes swimming in Pasig River once again. Let's all pitch in.